The increasing demand for luxury property in Pattaya was confirmed with the sales launch of the new Centara Grand Residence in Bangkok.
A stunning 55 units were sold within 48 hours as Thai and foreign buyers snapped up a piece of what’s being described as the most exclusive project ever undertaken in the city.
Project owners, the Tulip Group, were thrilled with the launch undertaken by sole agent CB Richard Ellis at the Centara Grand & Bangkok Convention Centre at CentralWorld.
The three-tower mixed-use project will feature 283 residential units and a 200-room Centara Grand Hotel at Pattaya’s Na Jomtien Beach.
Suthikiati Chirathivat, Chairman of the Executive Board of Central Plaza Hotel PCL attended the sales opening and described the project as “one of the most beautiful property developments” he had ever seen in Thailand.
Tulip Group CEO, Kobi Elbaz says the Centara Grand Residence, to be completed within three years, will cover 20 rai and will have 150 metres beach frontage along with 20,000 sqm of landscaping and public areas for buyers to enjoy.
“This is green luxury on a grand scale,” he said, “and the initial response from investors is undoubted proof that Pattaya is more than ready for this type of high-end project.”
Words & pictures from Real Estate Magazine Thailand

Suparat Chirathivat Uahwatanasakul, vice-president Business Development, Centara International Management (left), Kobi Elbaz, CEO Tulip Group and Suthikiati Chirathivat, chairman of the Executive Board of Central Plaza Hotel PCL at the mid-December sales launch of the Centara Grand Residence.